You know dentistry. You know how to give your patients the confident smile that will last them for years. You know that healthy teeth and gums are more than an option, they’re a necessity. But, do you know how to translate that into an optimized, grammatically-correct piece of custom content? And, do you have the time to?
That’s where we come in! We have team members who do nothing but write. And they’re good at it. AND they totally understand both clinical dentistry and SEO!
When it comes to SEO best practices, content is king. Fresh, original content helps you in two ways:
1) The written content on your website and blog contains keywords (like “family dentist” or “dental implants”) that help you rank higher on search engines.
2) Once the search engine sends visitors to your website, the written content on the site provides them with an answer to a question or a solution to a problem.
Thus, good custom content gets people to your site, encourages them to interact, and promotes the sort of emotional connection needed to convert a website visitor into a new patient.
Original web copy for your site
Your website is the foundation of your online presence. That’s why our writers ensure that the written content on your website:
- Accurately represents your service offerings and practice philosophy
- Positions you and your practice as industry experts
- Describes the benefits and advantages of receiving dental care in your office
- Motivates website visitors to schedule an appointment
Our writers build your website copy around the one-on-one interview we conduct with you when you become a client, giving you the power to shape your online image (without having to spend hours writing it yourself!).
Regularly posted and unique content
Search engines like Google love new content, but how do you get new content on your website efficiently and effectively? Blogging is the answer and we’ve developed a tried-and-true process for maximizing the SEO potential of our blogs.
First, we start with “longtail keywords,” phrases that provide specific information a prospective patient might need regarding one of your services (such as, “solutions for yellow teeth” or “teeth whitening in Dallas”).
Second, we incorporate those longtail keywords into a well-written, clinically accurate blog post that’s fully optimized and accompanied by an attractive, high-resolution photograph.
Third, we publish that original blog post to your blog and social media profiles.
Twelve new blogs posts a month, or about 3 new posts per week, is the suggested industry standard reflected in our Intermediate SEO Package. However, you can always opt for more or fewer blogs depending on your goals. Check out our SEO Packages to see which ongoing SEO package best fits your needs.
Other Custom Content
Additional content, including articles and press releases
Sometimes you might need something a little different than a blog or a new webpage. Our content team can create a full range of written assets, including:
- Press releases
- Newspaper/print ads
- Newsletter copy
A Helpful Tip
Avoid this common SEO mistake!
There’s no bigger SEO sin than duplicate content. Your website and blog content should be 100% original, and all of your content – whether digital or in print – should show your expertise and make you the authority on the subject matter. We’ll partner with you to identify your dental practice’s content needs and then do all of the heavy lifting for you.
Fill out the form below or give us a call at (972) 781-8861.