A good website can attract visitors and convert them into new patients. A bad website can send those prospects straight toward your competition. In fact, when done correctly your website could be the smartest investment you make in your practice.
At MDPM Consulting, our team combines web marketing savvy with an expert knowledge of the dental industry. We work closely with our clients to understand their practice, their goals, and their target demographics. Our customized marketing plans are tailored to fit your practice, attract the right kind of prospective patients, and direct them to your digital doorstep.
All of Our Custom Websites Include:
Custom Website Design
Think about your website like you think about your office.
A lot of thought and care went into designing your office. From creating a welcoming reception area to streamlining treatment rooms to improve patient flow, every aspect was designed to increase revenue and promote patient satisfaction. We build websites with the same approach.
We will marry UX (user experience) standards and industry trends with your vision and preferences to create a one-of-a-kind, user-friendly website that puts your practice’s best foot forward online. To start, we’ll conduct a design interview to learn about your practice and vision and use our expertise to create an initial website design comp. From there, we will work with you to make changes until you’re 100% happy with your new website design.
In a nutshell, our designers convey the look and feel of your practice, while keeping user experience (how easily users can navigate your site) and SEO (how search engines understand your website and compare it to the sites of your competitors) at the forefront.
Top-of-the-line Website Build
When it comes to websites, good looks are important but what’s on the inside counts, too.
Our techies know code like they were born speaking it, and that’s a good thing. All of our custom websites are built according to Google’s SEO (search engine optimization) and UX (user experience) standards. They are fully responsive to display abilities and function properly on all devices. Your custom website will be fully optimized with meta titles and descriptions, local schema, and more, and will be funnel-oriented to lead your visitors through your website to convert into patients. We manage all technical aspects of your web presence, including page load time, breakpoints, on-page SEO, backend SEO, indexing, sitemaps, etc. so that you don’t have to. All MDPM custom websites are built on the WordPress easy-to-use CMS (content management system), and you have full access to your site at all times, if you desire. Most of our clients leave the heavy lifting completely us to (that’s why we’re here)!
Integrated Social Media and Reputation Management
We strongly believe that all of our clients should have a Google+ Business Page and a Business Facebook Page. Everything else – even Yelp – is extra.
We make it a point to stay up-to-date on the changing face of building brand awareness and garnering reviews online (did you know Google changed its review format/regulations recently?), and we make sure your website reflects these standards as they evolve. If you don’t have a Facebook or Google+ page, we’ll set up and verify them for you.
Want to know how social media can work for your practice’s online presence? Social media is the best way to engage with your target audience, which is why we integrate your social media profiles into your website. We always include Facebook and Google+, but we can integrate any social profiles, including but not limited to Twitter, Instagram, and YouTube. These links will be optimized in your custom website design and they’ll be easy for your users to find.
As a local business, reviews are extremely important. In fact, statistics show that 92% of consumers look at online reviews before making a buying decision (even if they are direct referrals)! For this reason, we integrate your reviews and testimonials into your website in a few ways. We’ll create a Reputation Management page on your website so that users can easily find your reputation management profiles directly from your site. Typically, we include Facebook, Google+, and Yelp, but we can incorporate any other reputation management profiles you have. We also integrate any existing patient reviews/testimonials/surveys you have, whether they are through a third-party provider (Dentrix, Lighthouse360, RateABiz, RevenueWell, Solution Reach, Smile Reminder, etc.), in the form of before and after photos, or from clients/customers/patients directly.
Original Website Content
People turn to search engines to garner information and/or to solve a problem. Providing them with the answers they need in a way that’s engaging and easy to read is crucial. In fact, Google puts more emphasis on user intent and topic authority than ever before.
That’s why our in-house team of seasoned content managers create 100% original, optimized, accurate copy for your website. No duplicate or stock content here! We’ll conduct a content interview to learn more about the specific services you provide, your target demographic, and the geographic areas that your business serves. Then, we’ll research and craft a navigation that’s easy for search engines to understand and easy for your users to navigate. We will also write website copy that’s completely unique-to-you to fill your site. There’s no limit to how many pages or services we feature on your website.
Integrated Blog Feed
Fresh content is a signal to search engines that your website has been updated and needs to be crawled. Every crawl is an opportunity to rank on SERPs (search engine results pages) for targeted keywords and locations.
The best way to keep your website updated with fresh original, optimized, and accurate content is with a blog, which is why we build blog pages on all of our custom websites. Your blog will sit on your website’s domain and follow the visual look and feel of your website’s design. Once your website is live, we’ll help you decide on a monthly ongoing SEO package (all of which include regular blog posts and a custom editorial calendar) and work with you to identify keyword terms and topics to write about. The more fresh content published on your site, the better!
Citations/Local Listings Submission and Verification
As a local business owner, you’re marketing to consumers in your community, not across the country. Your needs are different than a large-scale, national brand.
Add that to the fact that mobile search is more prevalent than ever before, and you see that having a strong local SEO presence is crucial to your business’ success. To help with this, we handle your local listings/citations.
A business listing is a profile found online with your business NAP (name, address, phone number) and other miscellaneous information about your business. There are thousands of websites and directories where you can create listings. You’ve probably heard of the popular ones (Google+ Local, Yelp, and Bing Local), but there are many more. The main purpose of creating local business listings is to increase your business’ visibility online. Each and every new listing you create increases your probability of being found on the internet in a search by your target audience. Many of the business listing sites and directories share data, which means the more of them you’re listed on, the higher authority you’ll hold among them.
30 days after your new website goes live, we’ll submit the top 10 citations for your location and industry, as well as Google, Bing, and Yahoo. We’ll manage these citations until they are all verified. Additional citation submissions/verifications are available based on your ongoing monthly SEO service.
Just like citations, your location verification is crucial to your business’ success. How else will clients/patients find you, especially when using mobile search?
So, to ensure search engines recognize that your office is associated with your physical location, we’ll verify your address/location. Typically, these verifications involve either a phone call or a postcard to your office. Once you receive the verification code, send it our way, and we’ll take care of it for you!