You’ve heard social media is important for business, but don’t know how (or don’t have the time) to implement a social media strategy for your practice. Our team of social media experts will develop and implement a social media marketing strategy that builds relationships with your existing patients, and boosts your brand among targeted demographics.
Social Media Connects You to Your Target Audience
93 percent of American consumers report that social media influences their buying decisions, and no matter which demographic you’re targeting – suburban families, urban professionals, retirees – they’re on social media. Staying active on platforms like Facebook, Twitter, Instagram, and Pinterest puts your business in front of your target audience.
Social Media Profile Setup
Building your brand online depends on presenting a consistent, polished, and professional presence across social media platforms. This means incorporating banner images and profile images that echo the visuals of your website, as well as ensuring your business information (name, address, phone number, etc.) is correct and easy to access.
If your practice doesn’t have a social media profile, our expert team will set one up for you. If your practice does have a social media presence, we’ll make updates to ensure consistency.
Social Media + Content
What’s a Facebook business page for, if not for sharing informative, engaging content? To keep that flow of content going, we’ll post a link to your latest blog on all of your social media profiles.
Monthly Social Media Kits
The best way for your team to engage with your existing and prospective patients on social media is to supply a steady stream of visually interesting, highly shareable posts.
But, just on the off chance that you don’t have a graphic designer on staff, our monthly Social Media Kits are just what you need (and they are complimentary with all of our SEO Packages!).
Each Social Media Kit contains a set of curated content and images specially formatted for Facebook, Twitter, Google+, and Instagram. Your staff simply downloads the files and posts them to your social media pages.
Photo Booth in a Box
In 2019, we launched a new facet of our monthly Social Media Kit: Photo Booth in a Box! Each month, you’ll receive a seasonal photo package for your patients and team to have fun with. We’ve also included a list of props (all under $20!) and instructions on how to get the backdrop printed and utilize it in your office.
We’ve found that setting up the photo booth in your office and encouraging use is an easy way for your patients to engage with your practice on social media! Many of our clients use these photos in all facets of their online marketing: website and blog, social media, contests and giveaways, etc. Just like the monthly Social Media Kit, the Photo Booth in a Box in included with all of our monthly SEO packages!
Custom Social Media
But, what if our Social Media Kit and your blog posts aren’t enough? What if you want a personalized, social media management approach? We offer custom social media packages to compliment any monthly SEO package or stand on their own.
With custom social media, we’ll help you determine your goals and the image you want to portray and then craft a monthly editorial calendar that we execute for you on Facebook, Twitter, and Instagram. With weekly communication, we’ll help your team stay on track as we work to build your social media presence one post, like, and comment at a time. With all custom social media packages, you’ll receive our monthly Social Media Kit and our Photo Booth in a Box to use at your discretion.
Making Social Media Easy
Social media doesn’t have to be hard, and we have the tools and the know-how to coach your team on the best social media practices. Give us a call at (972) 781-8861 or fill out the contact form below to be on your way to happy posting!